Anthony Behar: What Nobody Sees Behind Being a Top Producer

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Anthony Behar, Executive Vice President and Partner at Major Properties in Los Angeles. Anthony has spent more than two decades specializing in the sale, leasing, and acquisition of commercial and industrial properties throughout downtown LA and surrounding markets. He has earned Major Properties' President's Award and multiple Salesman of the Year honors, and is recognized as one of commercial real estate's top LinkedIn influencers.

Anthony is a second-generation LA native who studied speech communication at San Diego State. He spent his first eight or nine years after college in advertising sales, selling commercial television time for ABC, Disney, CBS, and Katz Media Group, then briefly working in the dot-com world. When the internet bubble burst after 9/11 and his father became seriously ill, he took a year off, then networked his way into real estate through a charity connection with one of Major Properties' owners. He joined the family-owned boutique firm in 2002, was eventually made partner, and has never left.

🎯 Topics covered:

• Second-generation LA native and San Diego State grad
• Nearly a decade in television advertising sales
• Door knocking in college and why those skills transferred
• Joining Major Properties in 2002 and becoming partner
• Why he chose a boutique firm over a big corporate brokerage
• Walking downtown LA district by district for five years
• What nobody sees behind being a top producer
• Why there's no paycheck for the first few years
• Training juniors and senior broker responsibility
• How the LA market has changed since 2002
• Best advice: learn to be a chameleon
• The habit that mattered most: taking emotion out of the deal