Aviva Sonenreich: A Million Followers and a Warehouse Hotline

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Aviva Sonenreich, managing broker of The Warehouse Hotline in Denver, who represents tenants, investors and owners across Colorado’s industrial market while building a portfolio of her own. Aviva hosts the Commercial Real Estate Secrets podcast and has grown a following of more than a million people, which is nowhere near the norm in commercial real estate.

Aviva was born and raised in Denver, worked restaurant and DJ jobs through college, and had songs out on Atlantic Records before deciding to lean into the work that came naturally to her. She joined her family’s industrial business in 2016, learning on a salary she could not live on and a father who answered most questions by telling her to call his buddy Bob. When the phone stopped ringing in 2020, she went all in on TikTok and posted four times a day before most brokers were even on the app.

They discuss branding, intuition, tenant rep, Google Ads, hiring people who follow through, and what successful guests all have in common.

🎯 Topics covered:

• Why DJing taught her more about marketing than brokerage did
• Why “just closed” posts are not valuable
• Going all in on TikTok in 2020
• Treating intuition as a skill set
• Learning the business by calling her dad’s friends
• Building a website as a digital storefront
• The grocery store moment that named the company
• Competitors copying her branding
• Winning tenant rep deals straight off the internet
• Standing out against the big brokerage houses
• Hiring people who do what they say
• Google Ads moving her into A class buildings
• Picking up her daughter at three o’clock
• A warehouse that burned down under contract
• How funds buy differently than mom and pops