Beth Azor: An Icon’s Journey from Corporate to Canvassing Queen

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Beth Azor, affectionately known as “The Canvassing Queen” – one of the most recognizable names in retail commercial real estate.

Beth is the founder and owner of Azor Advisory Services, where she consults, trains, and coaches leasing teams across the country while owning and managing shopping centers in Florida. She’s also the author of Don’t Say No to the Prospect: The Retail Leasing Playbook and hosts multiple shows including The Retail Leasing Podcast, Women Investor Wednesdays, and I Own a Shopping Center. Now What?

They dive deep into Beth’s journey from corporate president to solo entrepreneur, the pivotal Halloween moment that changed everything, and how she’s revolutionizing the industry through AI with her “Ask Beth” bot. Beth shares raw insights on building an iconic brand (yes, the red wardrobe has a story!), why only 1.5% of commercial real estate investors are women, and how she’s changing that through the Women’s Real Estate Investment Summit.

Topics covered:

How Beth accidentally became “The Canvassing Queen” and trademarked it
The Halloween party that made her walk away from a corporate presidency
Launching Ask Beth AI bot with 900+ videos and two books
Why the red wardrobe became her signature brand
Building visibility from zero: three-part strategy for getting known
Social media strategy that actually works (and why email blasts don’t)
The shocking stat: only 1.5% of CRE investors are women
How the Women’s Real Estate Investment Summit went from losing $57K to profit
The mother-daughter moment that defined the mission
LP vs GP investing and coming full circle at 65
Reading newspapers, taking naps, and staying ahead of retail trends
Why live shopping and GLP-1 drugs will transform retail
From training four kids in Detroit to coaching national leasing teams

Whether you’re in commercial real estate, building your personal brand, looking to invest, or simply want to learn how to create meaningful visibility in your industry, this conversation is packed with actionable wisdom and inspiring moments.