Kaylan Knitowski: 20 Million Impressions and a $60M Track Record

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Kaylan Knitowski, Associate Director at Franklin Street in Miami, specializing in value-add unanchored retail centers and net lease sales nationwide across the Southeast and Sunbelt. Since entering the business in October 2022, Kaylan has closed roughly $60 million in retail investment transactions and built a following of more than 20 million impressions across X, LinkedIn, Instagram and TikTok.

Kaylan grew up in Austin, graduated early from the University of Miami, and walked away from law school. With no jobs available during COVID, she took a bottle service job in Miami nightlife, where she spent her nights serving brokers celebrating closings and decided she would rather sell the buildings herself. She started at Sands Investment Group in 2022, landed $24 million in listings in her first three months, then waited nine months for a first closing.

They discuss cold calling, mentorship, social media as a listing tool, national tenant rep accounts, fee sharing, and why her competition is other brokers' fathers.

🎯 Topics covered:

• Leaving a law school plan behind
• From bottle service to investment sales
• Landing $24M in listings in three months
• Surviving nine months without a closing
• Learning to underwrite as a junior broker
• Cold calling and the extra ten seconds
• Don Tepman's advice that changed her social media
• Building a brand on X, LinkedIn and TikTok
• Winning the Seven Brew tenant rep account
• Working with Culver's and national retailers
• Selling visibility instead of tenure
• Why she has no problem sharing a fee
• Turning down a commission to protect a client
• A $29M portfolio that came from a conference
• Advice for senior brokers mentoring juniors