Maria Macali: Balancing Building a Marketing Business & Raising a Family

In this episode of The Tori Nook Talk Show, Tori sits down with Maria Macali, founder of Fleurish Strategy & Marketing, to talk about building a career in commercial real estate marketing, launching her own consultancy, and balancing it all while raising two young children.

Maria shares the behind-the-scenes of marketing in CRE, the most common mistakes companies make when hiring marketing talent, and why scaling doesn’t mean hiring a full in-house team. She opens up about starting a business during a life pivot, the power of her network, and how women can build support systems at work and at home to thrive in both.

If you’re a woman in CRE, a marketing leader, or thinking of starting your own company, this episode is packed with tactical advice, real talk, and career wisdom.

Topics covered: Commercial real estate marketing strategy Outsourcing vs hiring full-time Growing a consulting business Mom life, boundaries, and flexibility Building your network and reputation