Natasha Falconi: Building Generational Wealth w/ Multifamily Investing

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Natasha Falconi, founder of Falcone Capital, a privately held real estate investment firm focused on acquiring and operating Class B and Class C multifamily properties across South Florida. Natasha is a GP of multiple multifamily assets and brings over 20 years of leadership experience across accounting, development, banking, and real estate.

Natasha’s journey started at age 14, working in the proof department of a bank, then earning her master’s in tax at FIU. She spent 4-5 years at a Big Three accounting firm in the real estate tax department, where she discovered that family offices owned shopping centers and learned tax planning strategies organically. She then moved to a client’s shopping center development company, starting as controller and eventually becoming president—staying for 18 years before launching Falcone Capital.

What makes Natasha’s approach unique is that she views real estate as more than just a financial vehicle. She sees it as a tool for transformation—creating stable returns while improving residents’ lives and strengthening neighborhoods. She brings dignity, stability, and opportunity to every community she touches.

Topics covered:

Working since age 14: from bank proof departments to office work
Big Three accounting firm: learning tax planning for family offices
The moment she discovered people owned shopping centers
From controller to president in 18 years at a development company
Why she planned to take a year off (but it didn’t last)
Balancing motherhood and a W-2 career: delivering results while being present
How her tax and accounting background unlocked real estate investing
Launching Falcone Capital: focusing on Class B/C multifamily in South Florida
Real estate as transformation: improving lives and neighborhoods
Meeting Beth Azor in 2019 and becoming best friends
Co-hosting the Friday bus tour at Beth’s Women’s Investment Summit
Why women underestimate themselves and don’t take risks
Final advice: Don’t wait—you know more than you think