Tracey Watts Cirino: From Cutting Hair to Coaching Entrepreneurs on Their Voice

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with her longtime friend Tracey Watts Cirino, a six-time number one international best-selling author, business growth strategist, and founder and CEO of Beyond Common, a coaching and consulting company based in Cleveland, Ohio. Tracey helps business owners, coaches, and creatives turn their voice into cash through her signature Voice to Cash method, refining their messaging and building profitable brands that connect with the right audience.

Tracey grew up in Cleveland, got her cosmetology license at 17, and started working under her mentor Ron before she'd even graduated high school. She began traveling the world teaching advanced cut and color techniques, which eventually led to opening her own salon that she ran for over a decade with a highly trained team.

They discuss selling mixtapes to her uncles at age 9, why she never set out to build a business but felt God pointing her there, believing for 40 years she "wasn't good at grammar" because of a failed ninth-grade English class before writing six bestselling books, the myth that you need 250 no's before a publisher says yes, building a publishing division within Beyond Common that has helped 13 clients become bestsellers, and how the Voice to Cash method shapes how entrepreneurs tell their story.

🎁 Free gift for listeners: DM Tracey and let her know you heard her on the Tori Nook Talk Show to receive her free gift.

🎯 Topics covered:

Selling mixtapes to her uncles at age 9
Getting her cosmetology license at 17 and her mentor Ron
Traveling the world teaching advanced cut and color
Opening her own salon and running it for over a decade
Never planning to be an entrepreneur, feeling God-led into it
The limiting belief from failing ninth-grade English
The myth of needing 250 no's before a publisher says yes
Writing six bestselling books and building a publishing division
Helping 13 clients become bestselling authors
Creating the Voice to Cash method
Why your voice is either making or costing you money
Final advice: show yourself some love